Based on a report on trend watching I made, I came up with a new product that fitted into a trend. This product was a cocktail. More and more people want fresh products, including drinks. But cocktails you can buy pre-mixed, but they won’t be fresh. And buying every ingredient will get you a lot of leftovers. That’s why I came up with a bottle that has the exact amounts for a cocktail, but everything is fresh and separated. This way you have a premixed cocktail that is still freshly mixed. For this I made everything around the brand; name, logo, competition research, image, service, costs.. I am very happy with this product and I hope someday I can buy it in the store.